BRIEF

JareBear Fabrications is a welding and metal fabrication business that needed a bold, personality-driven visual identity. The goal was to create a logo and supporting graphics that reflected the owner’s hands-on, industrial work style while still feeling cohesive for apparel use.​

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APPROACH

I explored multiple logo directions, refining the design through several drafts to better match the client’s personality and trade. The final mark leaned into a rugged, industrial feel while staying clean enough for print and embroidery on workwear and apparel.

Alongside the logo, I developed supporting graphic elements intended for t-shirts and branded clothing. These were mocked up in context to help visualize how the identity would translate onto real garments used in a workshop environment.

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OUTCOME

The final deliverable included a primary logo and a set of apparel-ready graphics that were applied to shirts for production. While the physical printing was handled externally, the identity system provided a clear foundation for branded workwear that represents JareBear Fabrications in a consistent and recognizable way.