BRIEF

True Hue is a personal colour analysis business that helps clients discover the colours that best complement their natural features. The goal was to create a logo that felt professional, approachable, and reflective of the confidence and self-expression that colour analysis provides.

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APPROACH

Several concepts were explored to balance professionalism with personality. The challenge was creating a mark that could subtly reference colour and transformation without relying on overly literal imagery.

The final direction focused on clean typography and thoughtful visual details, resulting in a logo that feels modern, refined, and easy to recognize across digital and print applications. Careful attention was given to proportion, spacing, and overall simplicity to ensure the mark remained versatile at a variety of sizes.

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OUTCOME

The final logo gives True Hue a polished and memorable identity that aligns with its expertise in personal colour analysis. The design is clean, adaptable, and provides a strong foundation for the business across future marketing materials and client touchpoints.