BRIEF

Polished By Paulido is a Toronto-based residential cleaning business built around dependable service and a personal touch. The goal was to create a logo that felt professional and trustworthy while capturing the founder's energetic personality and strong connection to the city she serves.

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APPROACH

Rather than following a traditional cleaning company aesthetic, the design focused on creating a brand identity that felt personal, recognizable, and full of character. The concept features an illustrated representation of the founder standing above the Toronto skyline, surrounded by bubbles that reinforce the cleaning theme in a playful and approachable way.

Recognizable landmarks, including the CN Tower, were incorporated to establish a clear connection to Toronto and create a sense of familiarity for potential clients. Flowing cursive typography adds warmth and personality, while the lively composition captures the vibrancy and energy of downtown Toronto. Together, these elements balance professionalism with approachability, resulting in a logo that stands apart from more conventional cleaning service branding.

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OUTCOME

The final logo delivers a distinctive visual identity that reflects both the founder and the community she serves. By combining custom illustration, local references, and playful cleaning-related elements, the design creates a memorable brand mark that feels approachable, unique, and well suited to future marketing and promotional materials.