BRIEF

The Headz Up Podcast is a golf-focused podcast created by the team behind Golfheadz. As a regular golfer and member of the local golf community, I was already familiar with the brand through People Inc., the indoor golf simulator facility operated by the podcast hosts. This independent concept project explored potential logo directions for the podcast, with the goal of creating a visual identity that reflected its modern approach to golf culture, industry conversations, and entertainment.

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APPROACH

The project focused on exploring a range of visual directions that balanced the energy of contemporary golf culture with the conversational nature of podcasting. Several logo concepts were developed, each investigating different approaches to typography, iconography, and brand personality.

A key consideration was how the podcast could establish its own recognizable identity while remaining visually connected to the broader Golfheadz brand. The concepts explored a variety of styles, from bold and modern to more playful and community-driven, reflecting the diverse audience and content featured on the podcast.

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OUTCOME

While this concept was not ultimately adopted, the exercise provided valuable opportunities to explore design strategy, concept development, and brand storytelling while creating work inspired by a business and community I already knew well.