BRIEF

Aureus Elite is a fitness and personal training brand that needed a production-ready logo for apparel use, primarily for hoodies and branded merchandise. The focus was on creating a strong, premium identity that could sit confidently within the fitness space.

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APPROACH

The design was built around a bold, high-impact wordmark to reflect strength and discipline. I kept the structure clean and balanced so it would reproduce well across different print methods, especially heat press applications. Consideration was also given to durability and clarity when scaled onto fabric, ensuring the logo stayed legible and sharp on apparel.

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OUTCOME

The final logo was applied to hoodie mockups and physically produced using heat press, delivering a finished apparel piece ready for real-world use. The result is a strong, wearable identity that supports the brand’s fitness-focused positioning and works effectively across merchandise applications.