BRIEF

Seven Collective was an early apparel concept without a full collection yet. The goal was to establish a clean, streetwear-ready identity that could work across clothing tags, labels, and future garments.

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APPROACH

I explored a few directions before landing on a minimal wordmark that would translate well across real apparel applications. Earlier ideas were more detailed, but didn’t hold up at smaller scales, so the focus shifted toward simplicity, spacing, and clarity.

Typography became the main focus, with subtle refinements to weight and kerning to give the logo a more balanced, intentional feel. The final direction was then applied to hoodie mockups to test how it would sit in a real product context.

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OUTCOME

The final identity is clean, versatile, and suited for apparel use across tags, embroidery, and print. The mockups helped ground the concept and show how the brand could extend into a full streetwear line.